The Qikiqtani Inuit Association (QIA) has taken to social media to encourage the increased usage of Inuktitut, the Inuit language. Based in the Qikiqtani (Baffin) Region of Nunavut, Canada’s youngest territory, the organization works to “safeguard, administer and advance the rights and benefits of the Qikiqtani Inuit”.
Their social media efforts are in keeping with their mission to promote the Inuktitut language. In an email interview with QIA, a representative of the organization wrote:
“Language preservation is an integral part of building pride among Inuit, particularly young Inuit. Learning, speaking-in and thinking-in Inuktitut helps young Inuit feel more connected to our community and traditional values.”
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